From the category archives:

Industries

Best Companies to Sell to in 2011 and 2012

October 19, 2011

Tasked to up your prospecting volume?  Pipeline in need of opportunities?  If that sounds familiar, check out the newly released special report from Industry Gems on the Best Companies to Sell to in 2011 and 2012. 
This recently updated special report for B2B sales professionals identifies a wealth of top companies in their class – [...]

How to Quantify Your Value with Financial Services Customers

January 14, 2010

While the Financial Services industry has been in the news a lot lately, the metrics such customers use for managing performance are rarely mentioned. Here’s a look at this industry’s unique metrics.
While the Financial Services industry has been in the news a lot lately, the metrics such customers use for managing performance – the metrics [...]

Selling to Retail Customers? Use these Industry-Specific Metrics

September 21, 2009

One of the easiest ways to demonstrate you understand the customer’s business is to quantify your value using industry-specific metrics important to them. Gain credibility and create differentiation when engaging retail executives using the metrics below.
Executive Selling Bonus Tip: Analyst reports commonly benchmark companies using the key metrics of an industry. They’re an ideal resource [...]

Crack the Credibility Code Using Industry-Specific Metrics

August 18, 2009

To be successful in executive selling, you’ll have to make yourself, your company and your solution stand out. Not easy! Here, we tell you how to crack the credibility code using industry specific metrics.
If you want to create differentiation and gain credibility, you must quantify your solution’s impact using metrics that are meaningful to customer [...]

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